Bontrager is intimately linked to the exploration and enjoyment of playground earth via two wheels. They make bicycle components, accessories and apparel, firmly grounded in a no-nonsense design philosophy that values function, design, quality, usability and also a green approach to production and packaging to reduce the environmental impact.
In 1995 Trek acquired the company and Keith came over to work under the Trek umbrella. Then in 2003, Bontrager reached a major milestone in becoming the official wheel and components supplier of Lance Armstrong and the United States Postal Service Cycling Team. Keith enjoyed the thrill of watching the components he put a lifetime into creating, conquer the cobbles of Northern Europe, climb the great cols of the Tour de France and put Lance on top of the Tour podium time and again.
Wheels and tires can be the difference between standing on top of the podium or finishing in the pack. It's the combination of weight, rolling resistance and aerodynamics that makes all the difference. And that's why Bontrager scrutinizes every detail.
Wind-tunnel and race results prove that the aero wing structure on their Aeolus D3 (Dual Directional Design) wheels and road tires have minimized the weight, rolling resistance and wind drag for maximum speed!
And of course, they offer men's and women's products so everyone has what they need. From helmets, gloves and shoes, to shorts, jackets and jerseys you'll find a full selection of clothing and riding accessories that look as great as they fit and function.
Stop by the shop and we'll get you and your bike riding better, faster and more comfortable than ever with Bontrager bicycle components and accessories!